In order to help women think differently about February 14th this year, Urban Outfitters launched a unique Valentine's Day market inspired by the friendship-themed Galentine’s Day.
For too long, Valentine's Day has been represented by marketing and the media as a celebration that's "only for couples." As such, some bitter singles annually boycott the holiday altogether and many people simply feel left out of the celebrations. In order to help women think differently about the different types of love that can be shared with others on Valentine's Day, Urban Outfitters launched a market where girlfriends could stop by for complimentary refreshments, free hairstyling, manicures and tarot readings.
Naturally, the selection of local goods that could be shopped put a spotlight on brands by women, such as Kalen Kaminski of Upstate, Janine Lee of Floss Gloss and Olivia La Roche of Petra Von Kant.