Diageo Teamed Up with Deliveroo for a Festive Christmas Stunt

 - Dec 16, 2016
References: thebar & eventmagazine
In order to put a spotlight on its new alcohol delivery service, British multinational alcoholic beverages company Diageo teamed up with food delivery service Deliveroo for a festive Christmas stunt.

To generate some buzz around its new service, thebar.com, Diageo treated some of the first Londoners with more than just a standard delivery of their order. The partnership resulted in the creation of an unlikely set of carollers—a trio of men who set out on bikes to beatbox classic Christmas carols and hand out deliveries of products from Diageo's brands like Smirnoff, Gordon’s, Captain Morgan and Johnnie Walker.

The quirky seasonal singalong stunt is definitely one that will be remembered by some of the first consumers in the UK to use the new Diageo delivery service.