Soda Stream Australia's romantic 'Love Potions' video is a sparkling cocktail tutorial, shared just in time for Valentine's Day. Showing Soda Stream owners how to create a set of two tasty, craft cocktails with a playful twist, the YouTube tutorial offers branded content that is both fun and accessible to fans.
Inspired by popular video tutorials made famous by influencers, Soda Stream Australia's Love Potions video is a celebration of romance and fun flavor combinations. The tutorial highlights "his" and "hers" cocktail recipes that include a fruit soda-infused wine beverage along with a soda and champagne drink blend.
This hands-on tutorial is a great way for Soda Stream Australia to target younger consumers who are likely to respond more positively to social media marketing efforts rather than traditional modes of advertising.