The Cadbury Enchanted Maze was a festive activation hosted by the beloved confections brand in London, England, near the tourist attraction the London Eye. The immersive activation took place on Saturday, March 18, 2017, and featured a visit from the Easter Bunny himself.
The Cadbury Enchanted Maze boasted a number of interactive stations ready with activities for young ones (or kids of all ages) such as bunny mask making, Easter egg decorating and of course, an egg hunt. The branded event is one of many examples of the ways in which Cadbury leverages its strong brand presence with direct-to-consumer marketing campaigns in the form of brand activations. In particular, Cadbury focuses on connecting with consumers through intimate and memorable high-quality experiences centred around family and enjoyment.