The Cadbury Enchanted Maze was a festive activation hosted by the beloved confections brand in London, England, near the tourist attraction the London Eye. The immersive activation took place on Saturday, March 18, 2017, and featured a visit from the Easter Bunny himself.
The Cadbury Enchanted Maze boasted a number of interactive stations ready with activities for young ones (or kids of all ages) such as bunny mask making, Easter egg decorating and of course, an egg hunt. The branded event is one of many examples of the ways in which Cadbury leverages its strong brand presence with direct-to-consumer marketing campaigns in the form of brand activations. In particular, Cadbury focuses on connecting with consumers through intimate and memorable high-quality experiences centred around family and enjoyment.
Key Themes Behind This Trend
- Brand Activations
- Companies can create immersive experiences centered around their brand to connect with consumers on a more intimate level.
- Direct-to-consumer Marketing
- Creating memorable experiences like egg hunts can be a successful way for brands to increase engagement with target audiences.
- Family-centered Events
- Brands can leverage family-friendly events to create a positive association with their brand while providing enjoyable experiences for attendees.
Where This Applies
- Food and Beverage
- Brands in the food and beverage industry can leverage experiential marketing to connect with consumers on a personal level.
- Entertainment
- Entertainment companies can use branded events and activations to promote new products or services and engage with customers in a unique way.
- Tourism
- Tourism industry organizations can create immersive experiences for tourists to increase engagement with their brand and provide memorable experiences.
