These gamified retail experiences show just how powerful interactive events, packaging, and more can be when it comes to making a brand or product memorable.
One example is Shanghai's 'Runner Camp,' a space that fuses fitness and retail into one. As the Runner Camp sells sportswear on its lower level, the expansive staircases, track, and full gym that are featured throughout make it the perfect space for consumers to test out the functionality of their purchases. Additionally, those shopping are likely to be inspired by others who are utilizing the fitness equipment, pushing them to buy more.
Also included in these gamified retail experiences in the new La Mer Lotion, which comes in interactive packaging that's inspired by pinball. As the packaging features a silver ball that can be rolled around the maze-like design, it functions as an entertaining addition that prompts consumers to look at the product longer and share it with friends and family.
From Interactive LED Vodka Bottles to Easter Egg Hunt Activations
Interactive Selling Stickers
The 2deHands Chat With Your Ads Feature Offers Custom Emojis
Immersive Art Car Events
Toronto's Toyota C-HR Launch Featured a Performance by RALPH
Interactive Open-Source Touch Bars
The 'Barry' Builds on the Apple Innovation in the MacBook Pro
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
Luminous Vodka Bottles
Belvedere Vodka's Midnight Saber Boasts Touch-Activated LED Lights
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
Easter Egg Hunt Activations
The Cadbury Enchanted Maze Was Hosted near the London Eye
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
Fitness-Fused Retail Stores
'Runner Camp' Fuses Fitness with Retail in Shanghai