A feature dubbed 'Chat with your Ads' from Belgian selling platform 2deHands allows users to use emoji-like icons in their advertisements. The iOS messaging tool makes product placement easier within instant messaging.
In collaboration with communications agency Happiness, 2deHands lets people on its second hand sales platform create stickers of the item they are trying to sell. They can share their custom emoticons with potential buyers as well as friends, family and whoever else on the instant messenger app. The interactive stickers also hyperlink to the 2deHands site. According to company spokesperson Petra Baeck, "the Clickable Stickers instantly increases [user’s] visual communications repertoire in a fun and highly useful way by making individual stickers from their own actual item photographs that they can then share."