From Cereal Drive-Thrus to Pop-Up Cracker Restaurants

 - Jul 29, 2017
July 2017 brand activations show brands taking full advantage of people's increased willingness to go out and try new things while it's still warm out.

The Cinnamon Toast Crunch Cereal brand decided to try something new this summer by offering a cereal drive-thru in Arizona, which is set up on the same route that tourists seeking to visit the Grand Canyon have to pass. In order to receive a bowl of cereal, people passing by must perform a "crazy fun challenge" – making the drive-thru distinct in its original concept, as well as interactive for those who visit it.

Another unique brand activation trend that can be observed this summer was created by the cracker brand Jacob's. The one-day pop-up restaurant will allow visitors to sample products from its cracker, ciabatta, and flatbread collections, and will feature a five-course lunch and six-course dinner.