The Poundland brand activation recently hosted at the Epsom Derby, an annual horse race taking place at Epsom Downs in Surrey, England, each June. The interactive experience hosted by the dollar store retailer provided a myriad of race-inspired activities for attendees of all ages to partake in.
The social media-friendly activation was supported by the #OnTheHill hashtag, with those participating in the activities encouraged to share their experience through various social channels, giving the event exposure to those who may not have been able to make it in person.
The elaborate Poundland brand activation was produced by agency Savvy, who noted the event was one of the largest and most ambitious ever executed by the creative firm.
Dollar Store Derby Activations
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Donut Slot Machines
Interactive Jewelry Activations
Cultural Beauty Kiosks
Swedish Cider Lifestyle Pop-Ups
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Poundland Brand Activation Was Hosted at the Epsom Derby
- By: Rebecca ByersJun 21, 2017