For a limited time, travelers on their way to the Grand Canyon in Arizona will now have the chance to stop at a Cinnamon Toast Crunch pop-up and refuel with a familiar treat.
The Cinnamon Toast Crunch Drive-Thru was launched to celebrate family road trips, and features menu items crafted by celebrity chef Jeff Mauro such as the Cinnamon Toast Crunch-inspired trail mix, French toast and cereal-crusted fried peanut butter and jelly sandwiches.
As a destination in and of itself on the way to the Grand Canyon, the pit stop from General Mills encourages bonding by having families perform "a crazy fun challenge" in exchange for a bowl of Cinnamon Toast Crunch. Online, users are able to participate in the campaign by sharing their road trip stories using the #CrazyCarCam hashtag.
Cinnamon Cereal Drive-Thrus
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Cereal Bowl Scooter Hoverboards
Distinctive Wine Flavors
Cereal-Topped Blended Coffees
Dessert-Inspired Nut Mixes