The Habit Burger Grill Debuts its Cinnamon Toast Crunch Shake
Colin Smith — January 24, 2022 — Marketing
References: habitburger & qsrmagazine
The Habit Burger Grill, the California-based QSR chain famous for its artisan charbroiled hamburgers, has debuted the 'Cinnamon Toast Crunch Shake,' a vanilla ice cream shake made in collaboration with the cereal brand, Cinnamon Toast Crunch. This shake is ultra-sweet and flavor-packed with a variety of tasty ingredients.
The shake is handspun and made with real vanilla ice cream that has finely blended Cinnamon Toast Crunch pieces mixed into it. On top of this, the shake comes with an optional full whipped cream topping that contains even more, albeit larger, pieces of Cinnamon Toast Crunch. These shakes have a default retail price of $4.70 USD, though this price may vary by location and state. The Cinnamon Toast Crunch Shake is available now at participating locations of the QSR chain while supplies last.
Image Credit: The Habit Burger Grill
The shake is handspun and made with real vanilla ice cream that has finely blended Cinnamon Toast Crunch pieces mixed into it. On top of this, the shake comes with an optional full whipped cream topping that contains even more, albeit larger, pieces of Cinnamon Toast Crunch. These shakes have a default retail price of $4.70 USD, though this price may vary by location and state. The Cinnamon Toast Crunch Shake is available now at participating locations of the QSR chain while supplies last.
Image Credit: The Habit Burger Grill
Trend Themes
1. Cereal-flavored Shakes - The trend of cereal-flavored shakes is growing, offering unique flavor experiences for dessert-lovers of all ages.
2. Collaborative Menu Items - The trend of collaborating with other businesses or brands to create unique menu items can be a disruptive innovation opportunity for restaurants to attract new customers.
3. Whipped Cream Toppings - The trend of adding extra toppings, such as whipped cream, to milkshakes or desserts can be a disruptive innovation opportunity for businesses to offer customizable dessert options.
Industry Implications
1. Quick-service Restaurants - Quick-Service Restaurants, or QSRs, can take advantage of the growing trend of cereal-flavored shakes by offering their own unique twists on classic cereals to attract new customers.
2. Cereal Brands - Cereal brands can collaborate with restaurants to create menu items that incorporate their products and expand their visibility and reach to new audiences.
3. Dessert Shops - Dessert shops can use the trend of customizable toppings and indulgent flavors to attract customers seeking unique and exciting dessert experiences.
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