While there are plenty of Father's Day greeting cards that will be delivered on the upcoming holiday, none of them will be as entertaining as Hallmark's new Virtual Reality Cards.
The 2D cards themselves can be taken out of their envelopes and folded to form a pop-up VR-viewing headset. Each of the all-new virtual reality greeting cards are designed to give fathers an action-packed experiences racing, surfing, skydiving and partaking in motorcross sports. To activate each experience, there is an immersive, 360-degree video that is paired with each themed greeting card.
Alongside these VR greeting cards, Hallmark is also experimenting with integrated technology in its newly launched Playlist Cards, which are connected to Spotify playlists to convey a certain mood related to particular sentiments.