There are plenty of wellness apps that have been launched with the rise of the health movement, but one of the newest ones emphasizes well-being in the workplace.
As a provider of co-working office space, WeWork recently launched an application called 'WeWork Wellness,' which turns unused spaces in its offices into "pop-up studios." Now, both WeWork members and non-members are able to sign up for a variety of classes. Bookings can be arranged online, via Eventbrite or ClassPass, as well as the convenient WeWork Wellness app.
Over the past year, WeWork has been hosting yoga, meditation and kickboxing classes at its NYC locations, but this app formalizes these ongoing events and makes it easier for people to reserve their spot for these activities, while also introducing new individuals to the co-working model.
Key Themes Behind This Trend
- Co-working Wellness Apps
- Opportunity for co-working spaces to develop wellness-focused apps that offer fitness classes and activities for members.
- Pop-up Studio Revolution
- Opportunity for businesses to convert underutilized spaces into pop-up fitness studios, offering classes and activities for a variety of wellness practices.
- Workplace Well-being
- Opportunity for companies to prioritize employee well-being by offering wellness programs and activities within the workplace.
Where This Applies
- Co-working
- Co-working spaces can leverage wellness-focused apps and partnerships to attract and retain members, offering a unique value proposition.
- Fitness
- Fitness industry businesses can explore partnerships with co-working spaces, providing specialized fitness classes and activities to reach a broader audience.
- Corporate
- Companies can adopt workplace wellness programs and partner with co-working spaces to promote employee well-being, leading to increased productivity and employee satisfaction.
