To get streetwear fans excited about the release of its newest products, Antisocial Social Club announced that it would be launching a pop-up shop somewhere in Los Angeles. Adding to a consumer's fear of missing out on visiting the ultra-exclusive temporary store with limited-edition items was the fact that Antisocial Social Club chose to hold off on revealing the location of the site.
However, the brand decided to give consumers a clue by posting mysterious billboards throughout the city with a phone number to call.
At the pop-up event, users who downloaded the Frenzy app from Shopify were able to snag a limited-edition sweatshirt, which was only available to purchase via the app at the designated time and location that the physical shop was opened.
Secretive Pop-Up Billboards
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