Antisocial Social Club Teased the Location of Its Pop-Up in a Fun Way

 - Jun 16, 2017
References: fashionista & hypebae
To get streetwear fans excited about the release of its newest products, Antisocial Social Club announced that it would be launching a pop-up shop somewhere in Los Angeles. Adding to a consumer's fear of missing out on visiting the ultra-exclusive temporary store with limited-edition items was the fact that Antisocial Social Club chose to hold off on revealing the location of the site.

However, the brand decided to give consumers a clue by posting mysterious billboards throughout the city with a phone number to call.

At the pop-up event, users who downloaded the Frenzy app from Shopify were able to snag a limited-edition sweatshirt, which was only available to purchase via the app at the designated time and location that the physical shop was opened.