Instagram and Paul Smith have some very special surprises in store for Pride Month.
First, Instagram has launched a bevvy of new celebratory pride creative tools for Instagram Stories. With stickers that represent different facets of LGBTQ culture, each sticker was designed by artists from around the world who can be credited by tapping on the sticker. Instagram has also launched a rainbow brush to add flair to any Instagram Story.
Next, Instagram took over the facade of the famous pink Paul Smith store in Los Angeles in the middle of the night and painted it into a rainbow. Instagram lovers have been flocking to the store to capture a selfie with the celebratory wall as their background. Fans of Instagram and Paul Smith in London, Madrid, Nashville and Celevland should also expect surprises coming their way this week.