Looking to compete with the Halloween filters that are available on Snapchat, Facebook Live is releasing its own in order to get users in the holiday spirit -- allowing them to film real-time videos with a fun flair.
As HYPEBEAST reports, this isn't the first time that the social media giant has drawn inspiration from its more instantaneous competitor. An example of this is when it added an Instagram 'Stories' feature after it had bought the picture-posting app. For its Halloween filters, Facebook Live includes an angry pumpkin, a somber-faced Frankenstein, a witch that manically cackles and more -- which are offered for a limited time only. In terms of non-seasonal additions, a selection of cute animal faces are available.
Key Themes Behind This Trend
- Social Media Filters
- As Facebook Live introduces its seasonal filters for Halloween, there is an opportunity for other social media platforms to create their own unique filters to stay competitive.
- Real-time Video
- The introduction of Halloween filters for real-time video on Facebook Live presents an opportunity for other live streaming apps to offer similar features for holidays or special events.
- In-app Purchases
- Offering seasonal filters for a limited time only on Facebook Live presents an opportunity for the platform to monetize on in-app purchases from users who want to keep access to these filters after the holiday season ends.
Where This Applies
- Social Media
- Social media platforms can capitalize on the trend of holiday filters to create new experiences for their users and engage them in new ways.
- Live Streaming
- Incorporating holiday filters into real-time video features can help live streaming platforms stand apart from their competition and add value for users.
- Mobile Apps
- Mobile apps can take advantage of in-app purchase opportunities for seasonal features, giving users the chance to enjoy unique elements within the app that will only be available for a limited time.
