While many people associate Mother's Day with flowers and breakfast in bad, the American apparel brand Carhartt, Inc. has taken a very different approach with its 'All Hail the Carhartt Woman' Mother's Day ad. Highlighting the contribution of working women throughout history, the ad makes an important point about the many roles that mothers play in our lives.
All Hail the Carhartt Woman is a one-minute ad that pays homage to working women. The ad begins with historic figures such as Rosie the Riveter and spans to the present day to include real working moms in their role as farmers, mechanics, builders and teachers. One of these noteworthy women is Adrienne Bennett, who is not only the only female master plumber and plumbing contractor in Michigan, but she is also the first African-American female master plumber and plumbing contractor in the entire country.
By highlighting the tough jobs that working women perform every day, the ad makes a powerful statement about recognizing the work of mothers outside the home.