Just days into the month of August, Selfridges has launched its retail Christmas Shop, along with a fun theme for the 2018 holiday season called 'Selfridges Rocks Christmas.'
Selfridges officially opened its Christmas Shop 145 days before Christmas Day, making it the first of its kind to open so early in the year. For years now, Selfridges has made a habit of opening its Christmas Shop in the summer, particularly catering to fans of Christmas and holiday decor who travel to the UK and are looking to shop outside the typical holiday season. Within the shop, visitors will be able to browse fun new sections such as The Tinsel Shop and The Christmas Pet Shop.
This year's Christmas theme is a celebration of pop and rock music culture, with products like designer-created stockings and opulent £8,500 signs.