Cadillac Fairview's Toronto Eaton Center hosted the seasonal 'Tree Lighting' event earlier this month to celebrate the festivities of the upcoming holidays. The event opened a place for Torontonians to come together as a community and collectively welcome in the cheery time of year. This Tree Lighting marks the third year of the tradition and spotlighted the beautiful Christmas tree that stands 100 ft in height. It brings an interactive experience to life through captivating designs delivered with bright LED technology.
This year, the ceremony was planned in collaboration with Starbucks Canada and hosted by recording artist Kardinal Offishall. Additionally, the four-time Olympic medalist Penny Oleksiak also participated in the festivities to count down and welcome in the season as a community.
Why This Trend Is Growing
- Interactive Christmas Lighting
- Opportunity for businesses to integrate bright LED technology and captivating designs into their holiday events to create an interactive experience for attendees.
- Collaborative Holiday Events
- Opportunity for businesses to partner with other brands to plan and host unique holiday events, creating a sense of community for attendees.
- Celebrity-hosted Festive Events
- Opportunity for businesses to attract more attendees by partnering with well-known figures to host or participate in their holiday events.
Industries Being Reshaped
- Event Planning
- Opportunity for event planning companies to incorporate interactive, collaborative, and celebrity-hosted elements into their holiday event offerings.
- Hospitality
- Opportunity for hotels, restaurants, and other hospitality businesses to plan and host their own unique holiday events, incorporating interactive and collaborative elements.
- Retail
- Opportunity for retail businesses to partner with other brands to plan and host holiday events that create a sense of community among attendees.
