Tiffany & Co. and Coty Set Up a Towering Scented Christmas Tree

 - Nov 19, 2018
References: tiffany & cosmeticsbusiness
For many people, the scent of a natural evergreen tree triggers many fond memories of holiday seasons past and this year for Christmas, Tiffany & Co. collaborated with fragrance and beauty company Coty on a 43-foot scented Christmas tree pop-up at London’s St Pancras International station.

Those who pass through the station will instantly be able to spot the unmissable holiday installation, which has been launched as part of The Holidays Made by Tiffany campaign. Beside the tree is a large animatronic robot made of iconic blue boxes and atop the tree sits a replica of a Coty fragrance bottle. Throughout the day, a scent is diffused, drawing passersby to the Tiffany Fragrance Christmas tree and fragrance shop, which is full of perfect gifts.