For many people, the scent of a natural evergreen tree triggers many fond memories of holiday seasons past and this year for Christmas, Tiffany & Co. collaborated with fragrance and beauty company Coty on a 43-foot scented Christmas tree pop-up at London’s St Pancras International station.
Those who pass through the station will instantly be able to spot the unmissable holiday installation, which has been launched as part of The Holidays Made by Tiffany campaign. Beside the tree is a large animatronic robot made of iconic blue boxes and atop the tree sits a replica of a Coty fragrance bottle. Throughout the day, a scent is diffused, drawing passersby to the Tiffany Fragrance Christmas tree and fragrance shop, which is full of perfect gifts.
What's Driving This Trend
- Scented Christmas Trees
- Opportunity for companies to create scented Christmas trees that evoke nostalgic holiday memories and attract customers.
- Collaborative Marketing
- A trend of brands partnering to create immersive and engaging holiday installations to enhance brand experiences.
- Robotic Animatronics
- Incorporating animatronic robots in holiday installations for a unique and attention-grabbing marketing strategy.
Who This Affects Most
- Fragrance and Beauty
- Opportunity for fragrance and beauty companies to collaborate with retailers to create scented Christmas tree installations.
- Retail
- Retailers can leverage collaborative marketing with other brands to create captivating holiday installations that drive foot traffic and sales.
- Hospitality
- Hotels and event spaces can incorporate scented Christmas tree installations with fragrances that enhance the holiday experience for guests.
