For the holiday season, luxury brand Mulberry collaborated with innovation consultancy TheCurrent on an interactive retail installation that supports the #MulberryLights campaign with a smart vending machine.
#MulberryLights is a celebration of the way that light, color, shape and people unite to create a modern British Christmas. As part of this campaign, smart vending machines will be appearing in stores across the UK, giving people the chance to share light-inspired images of their own via social media. In addition to engaging consumers and sharing rewards for participation, these in-store installations also collect data.
Some of the prizes that can be won from the modern holiday experience include small leather goods, stickers and chocolates, as well as a grand £1,000 gift card that can be spent at Mulberry.