For the holiday season, luxury brand Mulberry collaborated with innovation consultancy TheCurrent on an interactive retail installation that supports the #MulberryLights campaign with a smart vending machine.
#MulberryLights is a celebration of the way that light, color, shape and people unite to create a modern British Christmas. As part of this campaign, smart vending machines will be appearing in stores across the UK, giving people the chance to share light-inspired images of their own via social media. In addition to engaging consumers and sharing rewards for participation, these in-store installations also collect data.
Some of the prizes that can be won from the modern holiday experience include small leather goods, stickers and chocolates, as well as a grand £1,000 gift card that can be spent at Mulberry.
What Makes This Trend Stand Out
- Interactive Vending Machines
- Offering rewards for participation and collecting consumer data, interactive vending machines have the potential to engage customers and provide insights into their behaviors.
- Smart Retail Installations
- Smart retail installations that incorporate technologies such as social media sharing and data collection can enhance customer experiences and provide valuable consumer insights.
- Branded Campaign Collaborations
- Collaborating with innovation consultancies on branded campaigns can create unique interactive experiences that engage and reward consumers while collecting data.
Sectors Adopting This
- Luxury Retail
- Interactive vending machines and smart retail installations can enhance the luxury retail experience and provide valuable insights into consumer behavior.
- Marketing and Advertising
- Collaborating on branded campaigns that incorporate interactive technologies and consumer data collection can provide valuable marketing and advertising insights.
- Retail Technology
- Developing and implementing innovative retail technologies such as interactive vending machines and smart retail installations can provide competitive advantages and improved consumer experiences.
