The Coca-Cola Packaging in Japan is District-specific & Collectible
References: cocacola.co.jp & designtaxi
The Coca-Cola packaging strategy truly knows no bounds. The company has proven itself to be exceptionally engaging, especially during the holidays.
In Japan, the popular beverage supplier is rolling out two festive bottle designs — one to celebrate Christmas and one for the New Year. The former entertains a playful Coca-Cola packaging aesthetic that has been utilized previously. The 500 ml 'Original,' 'Zero,' and 'Zero Caffeine' beverages come with a special tab that, when pulled, turns the wrapper into a cheerful bow. There are 12 distinct designs of this.
For the New Year, the Coca-Cola packaging design features plum and cherry blossoms, as well as a color scheme that is directly informed by the festivities in Japan. In addition, the 250 ml aluminum bottles will feature a wrapper with a boar illustration — the animal for 2019.
In Japan, the popular beverage supplier is rolling out two festive bottle designs — one to celebrate Christmas and one for the New Year. The former entertains a playful Coca-Cola packaging aesthetic that has been utilized previously. The 500 ml 'Original,' 'Zero,' and 'Zero Caffeine' beverages come with a special tab that, when pulled, turns the wrapper into a cheerful bow. There are 12 distinct designs of this.
For the New Year, the Coca-Cola packaging design features plum and cherry blossoms, as well as a color scheme that is directly informed by the festivities in Japan. In addition, the 250 ml aluminum bottles will feature a wrapper with a boar illustration — the animal for 2019.
Trend Themes
1. Interactive Packaging - The use of special tabs that transform the wrapper into a bow is a disruptive innovation opportunity for packaging companies, allowing them to create engaging and interactive experiences for consumers.
2. Festive Bottle Designs - Creating special edition bottle designs for holidays or special occasions presents a disruptive innovation opportunity for beverage companies to attract and engage consumers with limited edition collectibles.
3. Cultural-inspired Packaging - Designing packaging that reflects local cultural symbols and festivities, like plum and cherry blossoms for the New Year in Japan, presents a disruptive innovation opportunity for companies to connect with consumers on a deeper, cultural level.
Industry Implications
1. Packaging - Innovative packaging techniques, such as incorporating special tabs or wrappers, can revolutionize the packaging industry and create new opportunities for brands to stand out on store shelves.
2. Beverage - The use of festive bottle designs and limited edition collectibles can disrupt the beverage industry by creating a strong emotional connection with consumers, generating hype and driving sales.
3. Holiday and Seasonal Products - Designing cultural-inspired packaging for holidays and special occasions can disrupt the holiday and seasonal products industry by tapping into consumers' desire for unique and meaningful experiences.
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