The Coca-Cola Holiday Heroes has been unveiled by the brand as part of its yearly Share a Coke campaign in an effort to help salute everyday heroes who have been working tirelessly through the COVID-19 pandemic to keep communities strong.
The new branding will see more than 40 monikers emblazoned onto the soda packaging and encourage consumers to gift them to those who have gone above and beyond over the course of the past year. The initiative marks the brand's 100th anniversary of special holiday-themed branding and acknowledges the struggles that consumers have faced over the past year.
The Coca-Cola Holiday Heroes branding is being launched alongside the #ShareACoke hashtag that encourages fans to share stories about their own holiday heroes.
Image Credit: Coca-Cola
The Coca-Cola Holiday Heroes Packaging Celebrates Individuals
Michael Hemsworth — December 2, 2020 — Marketing
References: coca-colacompany & marketingdive