If you need an incentive to join other runners in a Thanksgiving Turkey Trot, Michelob Ultra's #WillRunForBeer campaign might just encourage you to lace up.
This year, Michelob Ultra is promising free beer to anyone 21 and over who runs in a Thanksgiving Turkey Trot. All you need to do to claim your prize is follow Michelob Ultra on either Instagram or Twitter, than post a picture of you running in a Turkey Trot with the hashtag #WillRunForBeer and tag the brand. The brand will then send you a Drizly promo code for a free beer, which you can pick up on your way back home. And at just 95 calories per beer, a nice light Michelob Ultra might be the perfect option after a heavy Thanksgiving meal.
Image Credit: <i> Michelob Ultra.</i>
Key Themes Behind This Trend
- Social Media Incentives
- Offering rewards through social media platforms for participating in events like Turkey Trot runs can encourage engagement and promote brand loyalty.
- Mobile App Integration
- Partnering with delivery apps like Drizly to provide promo codes for free beer creates a convenient and seamless experience for consumers.
- Health-conscious Celebration
- Brands that offer low-calorie options, like Michelob Ultra's 95-calorie beer, cater to consumers who seek healthier alternatives during festive occasions.
Where This Applies
- Alcoholic Beverages
- Alcohol brands can leverage promotional campaigns and social media incentives to engage with consumers and drive sales.
- Fitness and Wellness
- Turkey Trot runs and health-conscious events provide opportunities for brands to align themselves with fitness and wellness activities and promote their products.
- On-demand Delivery
- Collaborating with alcohol delivery apps allows brands to tap into the growing demand for convenience and seamless ordering experiences.
