In order to connect with consumers under the age of 25 in an engaging way, Santander commissioned an "invisible cinema" to be created that can only be viewed through special eyewear. On the cinema screen, which cannot be detected by the naked eye, a viewing of 'Now You See Me' was shared with those wearing the polarised glasses. The entire experience was created to remind consumers, particularly those under the age of 25, the importance of keeping their online banking passwords, PIN numbers and personal information secure.
Chris Ainsley, Head of Fraud Strategy at Santander, says: "Generation Z has grown up online. However it's evident that one of the pitfalls of their online lifestyles is a culture of oversharing and being careless with sensitive information—and this is leaving them highly vulnerable to scams and fraud."
Experiential Invisible Cinemas
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