With millions of members of Gen Z entering adulthood, many feel as though they're facing an unsettling future and Deutsche Telekom's new campaign, Project Futureproof, aims to inspire hope in the midst of crisis. The sci-fi-inspired campaign underlines the message that "if you have a passion, you have a future."
The campaign kicks off with young adults listening to messages from mainstream media reporting that their generation is set to suffer the most from recent events. The short film shares a message of "digital optimism" and opportunities opening up for young people. Project Futureproof inspires hope through scenes that show the Amazon Rainforest flourishing, the dodo bird coming back from extinction and other scenarios that inspire a sense of wonder and hope.