With the rise of wishlist apps, artificial intelligence, conversational chatbots and voice-activated assistants, it is easier than ever to get sound gift-giving advice by interacting with technology alone. But this year, jewelry brand Alex and Ani is setting itself apart on social media with an account dedicated to connecting people with great holiday present ideas from real human beings.
On the @BeABetterGifter Twitter account, Twitter users have the opportunity to connect with Alex and Ani's 'Meaningful Gift Experts,' who are equipped to help take the stress out of holiday shopping by offering personalized gift-giving suggestions.
Some of the most popular recommendations from the Meaningful Gift Experts include stylish pieces from Alex and Ani's Men's Collection, as well as charms, bangles and other empowering, eco-conscious jewelry pieces.
Personalized Jewelry Gift Guides
More Stats +/-
Valentine's Day Gift Guide
Iconic Songstress Holiday Lines
Personalized Gift Guides
Smart Vending Machines
Scent-Diffusing Holiday Trees
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.