Alex and Ani is Sharing Gift-Giving Advice from Real People
Laura McQuarrie — November 21, 2018 — Marketing
With the rise of wishlist apps, artificial intelligence, conversational chatbots and voice-activated assistants, it is easier than ever to get sound gift-giving advice by interacting with technology alone. But this year, jewelry brand Alex and Ani is setting itself apart on social media with an account dedicated to connecting people with great holiday present ideas from real human beings.
On the @BeABetterGifter Twitter account, Twitter users have the opportunity to connect with Alex and Ani's 'Meaningful Gift Experts,' who are equipped to help take the stress out of holiday shopping by offering personalized gift-giving suggestions.
Some of the most popular recommendations from the Meaningful Gift Experts include stylish pieces from Alex and Ani's Men's Collection, as well as charms, bangles and other empowering, eco-conscious jewelry pieces.
On the @BeABetterGifter Twitter account, Twitter users have the opportunity to connect with Alex and Ani's 'Meaningful Gift Experts,' who are equipped to help take the stress out of holiday shopping by offering personalized gift-giving suggestions.
Some of the most popular recommendations from the Meaningful Gift Experts include stylish pieces from Alex and Ani's Men's Collection, as well as charms, bangles and other empowering, eco-conscious jewelry pieces.
Trend Themes
1. Personalized Gift Guides - Social media accounts dedicated to connecting people with gift-giving experts can help take the stress out of holiday shopping for personalized recommendations.
2. Real Human Interaction - Connecting users with real human gift-giving experts sets brands apart in the age of AI and chatbots.
3. Eco-conscious Jewelry - Demand for eco-friendly and socially responsible fashion is driving growth in the eco-conscious jewelry industry.
Industry Implications
1. Retail - Implementing real human interaction through social media accounts can drive sales and customer satisfaction for retailers.
2. Luxury Fashion - Offering personalized gift recommendations and eco-friendly options can differentiate luxury fashion brands in a crowded market.
3. Sustainable Fashion - Meeting the growing demand for eco-conscious products, particularly in the jewelry sector, presents disruptive innovation opportunities for sustainable fashion brands.
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