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Alex and Ani is Sharing Gift-Giving Advice from Real People

 - Nov 21, 2018
References: twitter & adweek
With the rise of wishlist apps, artificial intelligence, conversational chatbots and voice-activated assistants, it is easier than ever to get sound gift-giving advice by interacting with technology alone. But this year, jewelry brand Alex and Ani is setting itself apart on social media with an account dedicated to connecting people with great holiday present ideas from real human beings.

On the @BeABetterGifter Twitter account, Twitter users have the opportunity to connect with Alex and Ani's 'Meaningful Gift Experts,' who are equipped to help take the stress out of holiday shopping by offering personalized gift-giving suggestions.

Some of the most popular recommendations from the Meaningful Gift Experts include stylish pieces from Alex and Ani's Men's Collection, as well as charms, bangles and other empowering, eco-conscious jewelry pieces.