Burger King's Whopper-Shopper Helps Consumers Shop Online and Save

 - Nov 19, 2018
References: whopper-shopper & foodandwine
Countless brands have crafted incentives and campaigns to encourage consumers to shop online and save for this year's Black Friday and Cyber Monday but Burger King is introducing a different way to connect consumers to its products.

Instead of using banner advertisements in a conventional way, Burger King created a way for consumers to "make brands pay for your Whopper by clicking their banner ads." While shopping online, consumers are able to get back 'Whopper Credits' based on how much they spend. Rather than rewarding web shoppers with cash back or airline miles, this incentive gives consumers the chance to earn up to three $5 Burger King gift cards while supplies last.

Whopper-Shopper gives consumers the chance to shop online and save from a wide variety of web retailers, across categories like health and beauty to computers, gadgets, travel and more.