Yorkshire Tea's Educational Campaign Shows the Importance of Trees
Laura McQuarrie — November 15, 2018 — Tech
References: yorkshiretea & wersm
In partnership with The Woodland Trust, Yorkshire Tea has planted more than 400,000 saplings in UK school grounds and to share its mission behind the initiative, the popular UK tea brand launched an educational campaign for kids.
Yorkshire Tea created a print ad that can be scanned via Shazam to teach kids all about trees in an engaging, augmented reality format. The digital experience informs kids of some of the challenges faced by local farmers, as well as the importance of trees in our daily lives. The AR poster also helps to communicate the brand's commitment to planting a million more trees by the year 2020.
Augmented reality technology presents the perfect way for brands and advertisers to bridge the gap between digital and physical content, while also creating interactive, impactful experiences.
Yorkshire Tea created a print ad that can be scanned via Shazam to teach kids all about trees in an engaging, augmented reality format. The digital experience informs kids of some of the challenges faced by local farmers, as well as the importance of trees in our daily lives. The AR poster also helps to communicate the brand's commitment to planting a million more trees by the year 2020.
Augmented reality technology presents the perfect way for brands and advertisers to bridge the gap between digital and physical content, while also creating interactive, impactful experiences.
Trend Themes
1. Augmented Reality in Education - The use of augmented reality in educational materials provides interactive and engaging experiences for students.
2. Brand Partnerships for Environmental Education - Collaborations between brands and environmental organizations can create educational campaigns that raise awareness and create positive change.
3. Digital-physical Integration in Advertising - Combining digital and physical elements in advertising can result in interactive and impactful experiences for consumers.
Industry Implications
1. Education - The education industry can leverage augmented reality technology to enhance learning experiences.
2. Food and Beverage - Food and beverage brands can partner with environmental organizations to promote sustainability and environmental education.
3. Advertising and Marketing - The advertising and marketing industry can explore new ways to integrate digital and physical elements for more engaging campaigns.
4.8
Score
Popularity
Activity
Freshness
