With everything from pop-up nap bars and weighted blankets and meditative apps for rest and relaxation, consumers are looking to invest in products and experiences that support a quality sleep—and The Zed Rooms in London promise to do just that.
Simba teamed up with serviced apartment provider Cuckooz to create a permanent fixture in the heart of Shoreditch featuring its award-winning Hybrid mattress and a comforting interior space inspired by the womb for an enriched sleeping experience. The Zed Rooms help to address the "first night effect," which causes people to struggle to get to sleep in a new and unfamiliar setting. Those who book a stay have a chance to curl up in a cocoon-like bed and experience what it is like to sleep like a baby.
Image Credit: Billy Bolton/SIMBA