'Hug Sleep' has created the 'Sleep Pod' for those who have trouble sleeping. The Sleep Pod is "based on the science of Deep Touch Therapy." The gentle pressure encompasses the body like a hug or swaddling.
Each Sleep Pod is handmade in the USA made with a specialized four-way stretch fabric that lightweight and breathable, and is machine washable. It comes in various sizes for both children and adults.
Hug Sleep consists of Matt and Angie, a husband and wife team from Milwaukee who wants to help people improve their sleep. They brought this idea to Shark Tank and flourished as a business from there.
Consumers can purchase the Sleep Pod Classic and the Sleep Pod Move on the Hug Sleep website.
Image Credit: Hug Sleep
What's Driving This Trend
- Deep Touch Therapy
- There is an opportunity to explore how Deep Touch Therapy can be applied to disruptive innovation in sleep aids.
- Handmade Sleep Aids
- Handmade sleep aids could be a disruptor to the mass-produced sleep aid market if marketed effectively.
- Adult Swaddling
- Adult swaddling is an area of interest that could be further explored for disruptive innovation in the sleep aid industry.
Who This Affects Most
- Sleep Aid Industry
- The Sleep Aid industry could explore the benefits of Deep Touch Therapy as a new avenue for innovation.
- Home Textile Industry
- The Home Textile industry could explore handmade sleep aids as a niche market for upscale bedding and linen products.
- Wellness Industry
- The Wellness industry could explore the benefits of Adult Swaddling as a trend for better sleep and relaxation.
