This Christmas season, Walmart worked with augmented reality developer Zappar and marketing partner Advantage Solutions to create an interactive holiday AR experience to enhance in-store visits.
Shoppers who visit brick-and-mortar Walmart stores will be able to partake in fun games through a Christmas Sleigh Ride promotion that transforms the aisles of the retail store into magical winter scenes. In all, there are nine virtual "winer wonderlands" for consumers to discover via the Walmart AR app.
The app also connects consumers to Zapcodes, which connect to sponsored experiences from Clorox, Kellogg's, Pepsi and more, as well as augmented reality mascots like Tony the Tiger and Chester the Cheetah. Additionally, the all-in-one AR app offers games, animations and face filters for taking fun, festive selfies that can easily be shared on social media.
What's Driving This Trend
- Festive AR Retail Experiences
- Create interactive and enjoyable in-store visits through augmented reality technology during holiday seasons;
- Virtual Interactive Promotions
- Incorporate sponsored experiences into augmented reality technology and connect them to products through the use of Zapcodes;
- Social Media AR Filters
- Provide fun and shareable augmented reality face filters that consumers can use to engage with a brand or product during holiday seasons;
Who This Affects Most
- Retail Industry
- Incorporate augmented reality technology into brick-and-mortar stores to create innovative shopping experiences;
- Marketing Industry
- Use augmented reality in promoting products and connecting them to sponsored experiences;
- Social Media Industry
- Use augmented reality to create shareable social media content for promoting products or engaging with consumers.
