Madhappy Opens a Temporary Space in Conjunction with Art Basel 2018

 - Dec 6, 2018
References: madhappy.us & highsnobiety
Contemporary streetwear brand Madhappy opens the doors of its fashion pop-up shop in Wynwood, Miami. While the temporary activation coincides with the launch of Art Basel 2018, the opportunity also gives a platform for the showcasing of the brand's brand new range — 'Pearl Cove,' and some of its timeless basics.

The aesthetic of the fashion pop-up shop is kept minimalist with hints of industrialism throughout. Madhappy looks into enhancing the customer experience by installing areas that encourage interactivity. For example, the temporary retail space boasts a wall with "_____ makes me Madhappy." Visitors are invited to pick up a marker and write down whatever they please. In addition, the fashion pop-up shop also features a "digital portal [that] invites visitors to donate to charity."