adidas' Ultraboost 19 Style Can Be Previewed in AR on Snapchat

 - Dec 13, 2018
References: adidas & engadget
To give fans a sense of what they can expect from the new adidas Ultraboost 19 style, the sneaker brand partnered with Snapchat to offer an augmented reality try-on experience.

With a special Snapchat lens, app users are able to preview the sneakers on their own feet before the shoes officially launch on December 15th. As part of this experience within Snapchat, users are also treated to a short unboxing experience before they are given the choice to learn more about the new sneaker style before virtually trying it on—all without actually having to lace up a real pair of sneakers.

To make sure that consumers are connected to this feature, adidas will be sharing the AR lens with AirDrop in major locations like New York, Los Angeles and Houston.