Described as "the world's first auto ball checker," 'Testimatic' is an interactive and witty campaign that attempts to raise awareness of testicular cancer and motivate men to go for regular check-ups. The activation is completed in collaboration between Testicular Cancer New Zealand and creative agency FCB.
The statistics point that the illness is common and typically affects men between the ages of 15 and 39. However, given the invasive nature of the doctor's visit, many individuals neglect to go to check-ups or skip them altogether. The 'Testimatic' is intended to address this uncomfortability at its core. The campaign features a booth with a hole and a curtain. Males are invited to step in and receive their health check-up in a very privacy-favoring manner. It takes about 30 minutes.
This interactive campaign is definitely striking and is successful in its attempt to raise awareness of testicular cancer.