Agencies HOY BUE and ATMA created Billboard Taster, which has been installed in shopping malls across Argentina as a means of detecting early COVID-19 symptoms. The interactive advertisement takes the form of a sensory poster that shares the aroma of the photo depicted, such as coffee, orange juice or freshly made toast, and those who pass by and are unaffected by the smell are invited to reach out to the National Ministry of Health or Whatsapp line.
Since a loss of smell is one of the symptoms of the disease, the Billboard Taster campaign was created to help people potentially recognize early warning signs. Disguised as a food or drink advertisement, the early detection tool shares a discreet way to promote personal and community health.
Why This Trend Is Growing
- Early Detection Marketing
- Using innovative advertising campaigns to detect early disease symptoms before it's too late.
- Diagnostic Billboards
- The use of sensory advertising to detect COVID-19 and other diseases through smell, taste, and other senses.
- Community Health Promotion
- Using creative and unexpected methods to raise awareness and promote health and safety in the community.
Industries Being Reshaped
- Marketing and Advertising
- Opportunities for businesses to create impactful and innovative campaigns that prioritize community health.
- Healthcare
- Opportunities to collaboratively leverage technology and advertising efforts in healthcare to promote early diagnosis and treatment.
- Retail and Shopping Malls
- Opportunities for retailers to participate in community health initiatives by partnering with health organizations and promoting health awareness using innovative sensory advertising techniques.
