The Clairol Color Expert Provides Assistance Via Google Home
Laura McQuarrie — December 11, 2018 — Marketing
References: coty & cosmeticsbusiness
Coty launched an at-home hair coloring guide for the Google Assistant on Google Home smart speakers and smartphones dubbed the ‘Clairol Color Expert.' With this new voice-activated guide, consumers are able to enjoy a hands-free experience sharing guidance on everything from selecting a hair color to applying or reapplying it at home, as well as aftercare.
The hair coloring guide specifically targets Millennial women who buy hair color products and are looking for additional guidance. Away from the salon setting—where experts may easily be consulted—and in the comfort of one's home, the new voice assistant helps to create an experience centered on personalization, customer education and adding value to Clairol's existing hair color product line.
The hair coloring guide specifically targets Millennial women who buy hair color products and are looking for additional guidance. Away from the salon setting—where experts may easily be consulted—and in the comfort of one's home, the new voice assistant helps to create an experience centered on personalization, customer education and adding value to Clairol's existing hair color product line.
Trend Themes
1. Voice-activated Personalized Beauty Guides - Voice-activated beauty assistants can be a disruptive innovation opportunity for personalizing beauty routines at home.
2. Smartphone-guided Consumer Education - Smartphone-guided beauty education can enhance consumer experience and engagement.
3. Hands-free Application Assistance - Hands-free hair coloring guides can make home hair dyeing more accessible and user-friendly.
Industry Implications
1. Personal Care - Personal care companies can benefit from developing voice-activated beauty guides to enhance customer experience.
2. Smart Home Technology - The integration of voice-activated beauty guides with smart home technology presents opportunities for innovation with consumer lifestyle products.
3. Mobile Technology - Mobile app companies can leverage their technology to create smartphone-guided beauty education for consumers.
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