The Clairol Color Expert Provides Assistance Via Google Home

 - Dec 11, 2018
References: coty & cosmeticsbusiness
Coty launched an at-home hair coloring guide for the Google Assistant on Google Home smart speakers and smartphones dubbed the ‘Clairol Color Expert.' With this new voice-activated guide, consumers are able to enjoy a hands-free experience sharing guidance on everything from selecting a hair color to applying or reapplying it at home, as well as aftercare.

The hair coloring guide specifically targets Millennial women who buy hair color products and are looking for additional guidance. Away from the salon setting—where experts may easily be consulted—and in the comfort of one's home, the new voice assistant helps to create an experience centered on personalization, customer education and adding value to Clairol's existing hair color product line.