Smirnoff Seltzer Will Pay for You to Avoid the Middle Seat of a Plane
Katherine Pendrill — December 9, 2018 — Marketing
References: smirnoffseltzerupgrade & delish
No one like the traveling in the middle seat, which is why Smirnoff Seltzer is offering to help you upgrade your travel plans.
According to Smirnoff, "56 percent of Americans would rather get stuck in traffic or go on a blind date than sit in the middle seat of a plane." As a result, the brand is giving away $50,000 to help holiday travelers upgrade from their coach class middle seats. All you have to do to enter to win is go to SmirnoffSeltzerUpgrade.com before December 14th and enter some information about your middle seat travels this holiday season (you have to have a ticket booked for sometime between December 17 and January 31). If you give Smirnoff Seltzer enough of a good reason to switch, you could be looking at a nice little upgrade.
But for those who don't receive an upgrade, Smirnoff says not to worry because "whether or not you ditch the middle seat, everyone can enjoy their holiday indulgences and a Smirnoff Seltzer too."
Image Credit: Smirnoff Seltzer.
According to Smirnoff, "56 percent of Americans would rather get stuck in traffic or go on a blind date than sit in the middle seat of a plane." As a result, the brand is giving away $50,000 to help holiday travelers upgrade from their coach class middle seats. All you have to do to enter to win is go to SmirnoffSeltzerUpgrade.com before December 14th and enter some information about your middle seat travels this holiday season (you have to have a ticket booked for sometime between December 17 and January 31). If you give Smirnoff Seltzer enough of a good reason to switch, you could be looking at a nice little upgrade.
But for those who don't receive an upgrade, Smirnoff says not to worry because "whether or not you ditch the middle seat, everyone can enjoy their holiday indulgences and a Smirnoff Seltzer too."
Image Credit: Smirnoff Seltzer.
Trend Themes
1. Travel Upgrades - Disruptive innovation opportunity: Develop innovative strategies for brands to provide travel upgrade incentives to customers.
2. Middle Seat Avoidance - Disruptive innovation opportunity: Create solutions to eliminate the discomfort of traveling in the middle seat of a plane.
3. Holiday Indulgences - Disruptive innovation opportunity: Design unique offerings and experiences to enhance holiday indulgences for consumers.
Industry Implications
1. Alcohol - Disruptive innovation opportunity: Explore ways for alcohol brands to enhance customer experiences and offer incentives.
2. Travel - Disruptive innovation opportunity: Develop technologies and services to improve the overall travel experience for customers.
3. Marketing - Disruptive innovation opportunity: Innovate marketing strategies to effectively reach and engage with customers during the holiday season.
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