Cadbury's Secret Santa Service Shares Free Bars of Chocolate
Laura McQuarrie — November 26, 2018 — Marketing
References: secretsantadbury & thesun
This year, Cadbury is helping consumers in the UK spread some festive cheer with a Secret Santa service. By stopping at one of the branded pop-up post offices, people are able to send a complimentary bar of chocolate to someone special throughout the holiday season. Some of the options available include classic choices from the confection brand's Dairy Milk range, as well as seasonal favorites like the Winter Wonderland chocolate. In the spirit of Secret Santa, recipients will receive their surprise chocolate bar gift from an anonymous sender.
The Cadbury Secret Santa Postal Services pop-up will be traveling across 10 UK cities this season, hitting major destinations like Cardiff, Birmingham, Liverpool and Manchester in the months of November and December.
The Cadbury Secret Santa Postal Services pop-up will be traveling across 10 UK cities this season, hitting major destinations like Cardiff, Birmingham, Liverpool and Manchester in the months of November and December.
Trend Themes
1. Festive Chocolate Postal Services - Disruptive innovation opportunity: Integrate technology to personalize and track chocolate deliveries for a more interactive gifting experience.
2. Branded Pop-up Post Offices - Disruptive innovation opportunity: Collaborate with other brands to create shared pop-up spaces, offering a unique and convenient shopping experience.
3. Anonymous Gifting - Disruptive innovation opportunity: Develop an online platform that facilitates anonymous gifting across different product categories to add a touch of mystery and surprise.
Industry Implications
1. Chocolate Manufacturing - Disruptive innovation opportunity: Explore sustainable packaging solutions and develop innovative flavors to cater to changing consumer preferences.
2. Retail - Disruptive innovation opportunity: Embrace the concept of pop-up spaces for immersive brand experiences and limited-time promotions.
3. E-commerce - Disruptive innovation opportunity: Create a seamless online gifting platform that offers personalized and anonymous gifting options to enhance the overall shopping experience.
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