Costa Designed Festive Manicures to Match Its Colorful Seasonal Cups

 - Dec 5, 2018
References: costa & cosmeticsbusiness
As well as being able to enjoy colorful seasonal coffee cups from coffeehouse chain Costa this year, customers will also be able to get a matching Christmas manicure exclusively through Nail’d It beauty salons in London.

The "Costa Christmas Nails" feature festive designs created by the brand include bold colors, shimmering textures and seasonal motifs like reindeers, snowmen and gingerbread cookies to match the festive takeaway coffee cup designs. Naturally, the coffee cups and nail art pair perfectly with one another, creating a great opportunity for a photo to be shared on social media.

For this limited-time festive promotion, Costa found itself inspired by the inventive nail art shared by its own fans on social media and conducted research to find "that 82% of women will get a manicure for a special occasion."