Starbucks Canada Unveils its Full Line of Festive Products
Grace Mahas — November 10, 2020 — Marketing
References: stories.starbucks
Where it's a gift to yourself or a gift to a loved one, the new vibrant new Starbucks holiday merch is now available. The new lineup ranges from "cold cups and color changing cups to coffee-themed ornaments and stocking stuffers," helping fans spread the holiday cheer this season.
Notably, the Starbucks holiday merch includes the Color Changing Cup, a festive twist to the fan-favorite drinkware that transforms from green to red when it contains a hot beverage. Plus, the 6-pack of Colour Changing Hot Cups feature candy cane prints that also change colors when a hot beverage is added.
In addition, the new 5-pack of Glitter Cold Cups available in a variety of on-trend colors and boasting a subtle glitter finish. Those looking for a brighter cup option will be drawn to this season's Sequin Cold Cups, which are available in both a light and dark variation. The more subtle, yet equally stunning Grid Cold Cups are available in three demure colorways–Purple, Pink, and Silver as well as a Bubble Mint Cold Cup option.
Moreover, Starbucks is also offering a set of two reusable straws (made for a 24-oz cup) that feature a cleaning brush alongside an eye-catching zipper pouch. Lastly, the Starbucks Red Cup Ornament pays homage to the iconic Starbucks holiday cup, creating the perfect gift for any Starbucks fan.
The entire range is available at select Starbucks Canada retailers for a limited time.
Image Credit: Starbucks Canada
Notably, the Starbucks holiday merch includes the Color Changing Cup, a festive twist to the fan-favorite drinkware that transforms from green to red when it contains a hot beverage. Plus, the 6-pack of Colour Changing Hot Cups feature candy cane prints that also change colors when a hot beverage is added.
In addition, the new 5-pack of Glitter Cold Cups available in a variety of on-trend colors and boasting a subtle glitter finish. Those looking for a brighter cup option will be drawn to this season's Sequin Cold Cups, which are available in both a light and dark variation. The more subtle, yet equally stunning Grid Cold Cups are available in three demure colorways–Purple, Pink, and Silver as well as a Bubble Mint Cold Cup option.
Moreover, Starbucks is also offering a set of two reusable straws (made for a 24-oz cup) that feature a cleaning brush alongside an eye-catching zipper pouch. Lastly, the Starbucks Red Cup Ornament pays homage to the iconic Starbucks holiday cup, creating the perfect gift for any Starbucks fan.
The entire range is available at select Starbucks Canada retailers for a limited time.
Image Credit: Starbucks Canada
Trend Themes
1. Color Changing Merch - QSRs can leverage the novelty of color-changing merch to attract customers and boost holiday sales.
2. Glitter Finish - Adding glitter finishes to QSR merch can create eye-catching products that appeal to consumers during the holiday season.
3. Reusable Straws - QSRs can offer reusable straws as part of their merchandising to promote sustainable practices and cater to environmentally conscious consumers.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can expand their offerings beyond food and beverages and introduce holiday-themed merch to create additional revenue streams.
2. Retail - Retailers can partner with QSRs to stock holiday-themed merch and capitalize on the popularity of limited-edition products.
3. Sustainability - Companies focused on sustainability can collaborate with QSRs to produce eco-friendly merch like reusable straws, promoting sustainable practices and catering to environmentally conscious consumers.
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