The Coffee Bean & Tea Leaf is a renowned brand with locations globally. While each country the brand resides in has very specific holiday traditions and customs, the brand brings people from around the world together with its cups. Coffee and tea are more than just drinks: they are tiny bits of commonality that bring people together around the globe.
The Coffee Bean & Tea Leaf celebrated global unity this 2020 Holiday season by decorating its cups with ornaments inspired by shapes and patterns from around the world. Each cup represents individual pieces that, when they come together, make something larger. The internal creative team looked to cultures from around the world to find hanging ornaments as a reoccurring theme throughout: either as a lantern, light source or a decorative element -- from Parol stars to Fanous lanterns and stockings.
The Coffee Bean & Tea Leaf invites the world to join in a universal toast and come together over coffee and tea with its latest festive cups for 2020.
The Coffee Bean & Tea Leaf's Holiday Cups Celebrate Global Unity
Jessica Kaldem — December 29, 2020 — Marketing
References: store.coffeebean & coffeebean