Creating a connection with consumers has become essential for product packaging in order to help incite a repeat purchase, so the Hummingbird porridge branding has been given a cheery design to make it truly family oriented.
Designed to look like a milk carton, the cereal has a good morning message on the back to help encourage consumers to slow down, read it and enjoy something to eat before leaving the house. This correlates simple sustenance like porridge to a positive mindset and thus makes it more appealing for consumers to keep on hand because of the way it makes them feel.
The Hummingbird porridge packaging is the design work of TABOO and has been created with urban consumers in mind who live busy lifestyles.
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