The Weetos sustainable packaging is being launched by the brand to help draw in new consumers to the product and also make it easily recognizable for existing fans. The new cereal packaging is being launched in March and will feature a prominent seal on the top-left that reads, "Loved by kids, Approved by parents." This follows on the shopper data intel that revealed non out of 10 children enjoy the product and eight out of 10 parents recommend it.
Head of Brand at Weetos Helena Blincow spoke on the new Weetos sustainable packaging saying, "The new look is clearer, bolder, and allows the range to stand out on fixture, whilst ensuring it remains recognizable to our base of loyal consumers. Weetos is rising fast in the tasty cereal category, aligned with the continued trend for all-things chocolate, so we’ll be supporting retailers further in the year ahead to guarantee it’s on their ‘must-stock’ lists.”