The Weetabix Food Company Debuts the Caramel-Flavored 'Weetos' Cereal
Kanesa David — March 22, 2023 — Lifestyle
References: weetabixfoodcompany & talkingretail
Weetos is introducing the brand-new 'Weetos Chocolatey Hoops Caramel' flavor. The new snack, which comes in 420g packets, offers shops the chance to capitalize on flavor fads, as most consumers find the taste of caramel enticing. The Weetabix Food Corporation manufactures chocolate-flavored breakfast cereal under the name Weetos. The cereal's principal component is wheat, and the pieces are shaped like an O, giving it the same name as the brand-name cereal Weetabix.
“The debut of this new flavour is set to bolster the success of the Weetos brand, loved by children and approved by adults – and present in almost 1m UK households! With its delicious, chocolatey taste, Weetos already ranks as number 7 in total Tasty Cereal category. Weetos Chocolatey Hoops Caramel flavour delivered strong results during taste testing that saw 85% of parents prepared to buy the product for their children and 78% of children asking their parents to buy the product," said Charlie Boland, Weetos brand manager.
Image Credit: Weetos
“The debut of this new flavour is set to bolster the success of the Weetos brand, loved by children and approved by adults – and present in almost 1m UK households! With its delicious, chocolatey taste, Weetos already ranks as number 7 in total Tasty Cereal category. Weetos Chocolatey Hoops Caramel flavour delivered strong results during taste testing that saw 85% of parents prepared to buy the product for their children and 78% of children asking their parents to buy the product," said Charlie Boland, Weetos brand manager.
Image Credit: Weetos
Trend Themes
1. Caramel-flavored Cereals - Opportunity for cereal companies to innovate and introduce more caramel-flavored options and capitalize on the flavor trend.
2. Flavor Fads - Brands can take advantage of flavor fads by introducing new flavors of popular products to appeal to consumers.
3. Child-approved Products - Companies can focus on creating child-approved products that appeal to both kids and their parents for a wider consumer base.
Industry Implications
1. Breakfast Cereal Industry - The breakfast cereal industry can introduce new caramel-flavored options to appeal to consumers and increase market share.
2. Snack Industry - Companies in the snack industry can take advantage of flavor fads and introduce new flavors of popular products to attract consumers.
3. Food Manufacturing Industry - The food manufacturing industry can focus on creating child-approved products that appeal to both kids and their parents for a wider consumer base.
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