Luxury Italian jewelry house Bulgari just introduced its newest fragrance, Omnia Pink Sapphire, and it is one that's specifically been launched for the Millennial consumer.
In terms of scent, the product is said to be a "festive floral eau de toilette capturing the essence of the frangipani, sparkling pink pomelo and vanilla musk." Appealing to the Millennial's ever-present wanderlust, Bulgari also describes that the youthful, vibrant scent reminds of Tahini and Polynesia.
Madison Beer, Amanda Steele and Margaret Zhang have been named as the three muses and ambassadors for the new Bulgari fragrance, who also star in the #JustDareBulgari movement. While the brand has previously launched plenty of celebrity-faced campaigns, the female influencers working with Bulgari are helping to intrigue and inspire other women to experience life's novelties in a carefree way.