Loyalty-Boosting Rebranding Initiatives

Stockholm-based Fabrizio Morra and studio Snask embark on a rebranding initiative for popular European lens and eyewear retailer Lensway. The new visual identity was created to boost the business' visibility on the market. The graphic designers were tasked with re-imaging the appearance of the brand and creating a lasting impression through typography, colors and iconography that would enhance consumer loyalty.

The re-branding initiative affected everything except the logo. Fabrizio Morra and Snask focused on bringing a strong-hued visual identity to Lensway by selecting vibrant reds, blues and a soft beige as primary colors. The duo also incorporated simplistic eye icons and a beach theme. This gives the re-branding initiative an ultra-playful attitude that is sure to draw consumer attention.