Neso Brands, a Singapore-based venture, is actively investing in and scaling new global eyewear brands in the mid-tier luxury sunglasses category to counter the market's domination by French-Italian conglomerate EssilorLuxottica. Its focus falls on emerging labels like Meller, a Barcelona-based eyewear company that experienced significant growth in 2022.
Neso Brands provides emerging eyewear companies with the advantages and resources of a global eyewear group—from intricate analytics and cutting-edge technology to supply chain assistance and distribution. Some of the technologies Neso Brands harnesses as part of its service are artificial intelligence (AI), sensor and eye-tracking technology, and augmented reality (AR). In helping these labels grow their business, Neso Brands actively enables its clients and partners to compete with larger legacy players in the style-forward luxury sunglasses category.
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What Makes This Trend Stand Out
- Investing in Emerging Labels
- Neso Brands is actively investing in emerging eyewear labels to counter the dominance of established conglomerates.
- Cutting-edge Eyewear Technologies
- Neso Brands leverages artificial intelligence, sensor and eye-tracking technology, and augmented reality to provide innovative services to its clients.
- Competing with Legacy Players
- Neso Brands enables its clients and partners to compete with larger legacy players in the luxury sunglasses category.
Sectors Adopting This
- Eyewear
- Neso Brands disrupts the traditional eyewear industry by investing in emerging labels and embracing cutting-edge technologies.
- Fashion
- Neso Brands' focus on style-forward luxury sunglasses creates disruption in the fashion industry by empowering smaller brands to compete with established players.
- Technology
- Neso Brands utilizes advanced technologies like AI, eye-tracking, and augmented reality to disrupt the eyewear technology sector and enhance the overall customer experience.
