Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Kanesa David — December 13, 2023 — Fashion
References: nautica & fashionunited
Nautica is gearing up to unveil an innovative smart eyewear collection, which is the result of a strategic partnership with Innovative Eyewear. This exciting collaboration introduces eight initial sunglass styles, with two featuring blue light-blocking lenses for indoor use. The collection boasts cutting-edge features, including hi-fi Bluetooth 5.2 audio, an impressive 12 hours of music per charge, and auto-adjusting hinges.
A commitment to sustainability is evident in this release thanks to the use of 99 percent "post-consumer recycled packaging." Additionally, the line includes branded accessories like a power brick, enhancing the user experience. Nautica's venture into smart eyewear signifies a fusion of fashion and technology, aligning with the brand's legacy of innovation while meeting the demands of a modern, tech-savvy consumer base.
"Smart eyewear was once firmly in the remit of early adopters and tech enthusiasts alone. We are changing that forever by producing smart eyewear that is not only a functional Bluetooth accessory, but a fun and trendy fashion statement," said Innovative Eyewear's CEO, Harrison Gross.
Image Credit: Nautica
A commitment to sustainability is evident in this release thanks to the use of 99 percent "post-consumer recycled packaging." Additionally, the line includes branded accessories like a power brick, enhancing the user experience. Nautica's venture into smart eyewear signifies a fusion of fashion and technology, aligning with the brand's legacy of innovation while meeting the demands of a modern, tech-savvy consumer base.
"Smart eyewear was once firmly in the remit of early adopters and tech enthusiasts alone. We are changing that forever by producing smart eyewear that is not only a functional Bluetooth accessory, but a fun and trendy fashion statement," said Innovative Eyewear's CEO, Harrison Gross.
Image Credit: Nautica
Trend Themes
1. Smart Eyewear Fashion - The partnership between Nautica and Innovative Eyewear introduces a collection of trendy smart eyewear designs, merging fashion and technology in one.
2. Sustainability in Eyewear - The use of 99 percent post-consumer recycled packaging in Nautica's smart eyewear collection showcases a commitment to sustainability in the eyewear industry.
3. Bluetooth Audio Integration - Nautica's smart eyewear collection incorporates cutting-edge features like hi-fi Bluetooth 5.2 audio, providing consumers with a seamless audio experience.
Industry Implications
1. Fashion - The partnership between Nautica and Innovative Eyewear highlights the potential for innovative smart eyewear designs within the fashion industry.
2. Eyewear - Nautica's smart eyewear collection showcases the intersection of technology and eyewear, showcasing the potential for disruptive innovation within the eyewear industry.
3. Consumer Electronics - The integration of Bluetooth audio technology in Nautica's smart eyewear collection presents new opportunities for disruption within the consumer electronics industry.
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