This New Stella Artois Packaging Promotes Wimbledon in the UK

 - May 11, 2018
References: stellaartois & foodbev
The Championships, Wimbledon tennis tournament is set to take place in July as per usual, so this new Stella Artois packaging has been created to help offer fans a celebratory experience. The redesigned packaging hit shelves on May 7 and will be available through July 12 across the entire product range including cans and bottles.

The packaging is elegantly simple with branding integrated into the existing aesthetic of the labels and containers, which will be admired by consumers for being perfectly suited for the iconic tennis tournament.

The new Wimbledon Stella Artois packaging has been launched alongside a promotion that will offer ten consumers the change to win a pair of VIP tickets to the tournament by entering a special code online.