The New Nasacort Package Stresses Value and Effectiveness for Buyers

 - May 10, 2018
References: healthcarepackaging & packagingdigest
The redesigned Nasacort package focuses on the medicine's value to the customer as an effective product for nasal symptoms. Unlike prescription medication, over-the-counter drugs often need to appeal to consumers in a more direct way. This was the design philosophy behind the revamped Nasacort package, which now places the focus on the effectiveness of the product, the value for the customer and the Nasacort brand. All of this was accomplished by the new design and was done so in a way that did not radically change the aesthetic of the product.

Unlike the previous package, this newly revamped design strikes a more modern aesthetic and importantly highlights two bottles in the box. The focus on showing multiple bottles clearly displays the value of the medicine in its multi-pack format. The redesigned Nasacort package also features a smaller footprint, allowing it to be better merchandised on the shelf.